Relevance and Broad Appeal are Key
The effective utilization of local/regional celebrities can be very powerful in advertising. Personalities viewers know, like and respect can and do influence consumer purchases and decisions in general. The basic concept is that if a product or service is good enough for the well respected personality, then it must be good enough for them. Most know kids bought Nike sneakers because they wanted to “Be Like Mike” (Michael Jordan). Likewise the elderly are likely to trust health-related products represented by the gruff curmudgeon Wilford Brimley. Trusting the association of celebrities we like became part of the culture a long time ago. It continues today on both national and local/regional stages.
Using a celebrity in your video marketing content, which includes television commercials, web videos, social media platforms, trade show videos and many other applications can…
Influence Customer Purchases
Position Your Brand
Build Awareness for Your Brand
Attract New Customers
Shore-Up a Stagnant Brand
In the featured TV commercial collaboration with Thomas Communications of Clarks Summit, Jim Thomas selected the tremendously identifiable and very popular former WNEP-TV16 news anchor Marisa Burke as spokesperson for law firm Lenahan & Dempsey. A fixture on WNEP for three decades, Marisa is almost universally known throughout WNEP’s coverage area, which extends well north and south of the Scranton/Wilkes-Barre area and as far west as State College in Center County. Ms. Burke’s celebrity is powerful, especially in the region with the second oldest population in the nation. A demographic that invited her into their homes nightly at 6 & 11pm for over 30 years. WNEP has long been Northeastern Pennsylvania’s most watched newscast among all demographics.
The commercials were shot and edited in MEGCOMM’s Wilkes-Barre studio. MEGCOMM’s owner, Mike Gorga, was director of photography and editor. Mr. Thomas was director and Tom Mooney was sound recordist and grip on the shoot. The commercials have aired on NEPA regional network stations including WNEP-16, WYOU-22, WBRE-28, FOX-56 and on cable via COMCAST.
Recently we had the pleasure of creating two corporate videos for a food industry client. The videos were created specifically for in house use to showcase the State of the Industry & State of the Company. State of the Industry reports provide a snapshot of where the industry has been and what the future holds. They recap what has been successful or unsuccessful in the past and provide an excellent tool for reevaluation and assessment looking to the future. The State of the Company is the perfect pairing to evaluate how one’s business stacked up against the trends of the industry.
As useful as they may be, sometimes these reports could feel monotonous year after year and struggle to maintain relevancy. That’s where corporate video production comes into play. Our client (more…)
It’s that time again, and the United Way knows video is the best way to bring fund raising support for their cause! The United Way of Wyoming Valley is partnering with MLB Advertising and Megcomm Productions to create freshened revenue streams for the Non-Profit organization. Their 2016 Annual Campaign Kick-off Reception located at the Mohegan Sun Pocono will be Thursday, September 8th from 5:30pm to 7:30pm. Their keynote speaker will be actress Sonia Manzano, also known as “Maria” from Sesame Street! Tickets to the event are only $35 and of course donations to the United Way will be appreciated at the event! If you’d like to make reservations please call the United Way of Wyoming Valley at 570. (more…)
Last year Megcomm Productions was pleased to host Highlights for Children State-of-the-Kid, an entertainment video interviewing kids on the most important questions in life! The Highlights for Children State of the Kid is a lighthearted approach to the public state of the union address. During this year’s State of the Kid we’ll be asking epic questions for our young stars. This year’s theme is the presidential elections. Of course only the most important topics will be covered: “What is the first thing our next president should work on when he or she takes office?”, “What color would you paint the White House?”, and “What advice would you give to our new president on his or her first day of work?” (more…)