Video Storytelling Is Powerful
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Everyone has a story to tell. Whether it’s how you started your business on $2,000 in an extra bedroom, recovered from a life changing accident, brought an invention or new service to market or recently won an industry award for excellence.
Nothing engages audiences like good stories. Most stories are told like a three-act play. The story has a beginning, or first act, where the audience is introduced to the players or the product or the challenge, a second act where the hero – be it a person or service or product – goes to work on the challenge, and a third act where the victory is realized and the hero celebrated. Virtually every compelling story has these three phases or “acts”.
An impactful first act that grabs viewer attention is likely to sustain that viewer throughout the story. Strength in the second act and a blockbuster finale may not even get seen if a first act loses the attention of the viewer and off they click to something else. This is why professionally produced video is so important. We know how to construct a story that delivers a return on investment in video.
For a business, service provider or non-profit, a good story enables viewers to understand what motivates you and why you are so determined to be a solution for your clients and customers. It’s the story that compels them. YOUR story.
At MEGCOMM, we have thoroughly enjoyed and realized tremendous satisfaction working with Allied Integrated Services, a Northeast Pennsylvania Rehabilitation group, in collaboration with MLB Advertising of Wilkes-Barre PA. The stories we have been blessed to tell have been powerful. Stories of determination, commitment and courage. We produced television spots, web videos and a 30 minute documentary style infomercial and continue releasing powerful content for what has become the number on ranked rehab hospital in the nation.
A compelling first, second and third can be delivered in just 30 or 60 seconds when you understand that timeframe and the three-act play concept. We’ve produced for lawyers, manufacturers, children services, healthcare professionals, athletes, the vaccine industry, the pharma and other scientific agencies, governments, universities, even for feature filmmakers.
Has this blog made you think about telling your story? Remember, in sales and marketing the story is a three-act play and the acts are FEATURE, ADVANTAGE, BENEFIT. What does your product or service FEATURE that gives you, and your client, an ADVANTAGE that results in the delivery of a BENEFIT? Give us a call for a free consultation. At MEGCOMM, we want to tell your story.[/av_textblock] [/av_one_half][av_one_full first][/av_one_full]