Over the next few months we will be featuring some of our favorite projects in 30 years at MEGCOMM. Many will be the old square-looking format 4×3 in standard definition and will look dated in terms of picture quality when compared to our digital cinema cameras today. Our first is a Toto™ Toilet TV spot for Eastern Pennsylvania Supply Company (EPSCO), produced in collaboration with Mojave Creative of Mountaintop, PA.
One of the best cases I can make for MEGCOMM that sets our studio apart from the rest is accurate identification of a client’s true need. For example, and this is a pretty silly example but perhaps it’s just simple enough for all to understand regardless of age, social or corporate or educational status, we know that a person who goes into a hardware store to purchase a drill doesn’t need a drill. They need a hole. The drill is merely the tool that delivers when used properly.